In-store POSM design for food and beverage brands

POSM stands for point of sale materials: the printed and display pieces placed near a product in store. In grocery this usually means shelf talkers, wobblers, danglers, shelf strips, endcap headers, display graphics and promo signs. Their job is to help a shopper notice the product and decide quickly at the shelf.

A shelf talker is a small card that sits on the shelf edge, right by the product, for a price, claim or offer. A wobbler is mounted on a flexible arm so it moves and catches the eye. A dangler hangs from the shelf or ceiling so shoppers can see it from further down the aisle.

Yes. We design to the sizes, dielines and file requirements your retailer or printer provides, and we build print-ready files with bleed, safe areas and colour set up for production. If a retailer has its own approval step, we prepare the files for your submission. Approval itself stays with your buyer or category manager.

Yes, that is the work we are set up for. Trade marketing teams send a steady flow of small jobs: seasonal wobblers, flyer ads, price change tags and resizes for a new banner. We keep your files and specs organised so repeat jobs move faster, and confirm timing for each job in writing.

Yes. Quebec's Charter of the French language requires public signs, posters and commercial advertising in French, and French must be markedly predominant when another language appears. The Office québécois de la langue française treats an in-store display as commercial advertising. Elsewhere in Canada, nutrient content and health claims in advertising must still appear in English and French.

Yes. Most retail programs start from an approved master look from head office. We adapt it into each Canadian retailer's sizes and formats, and into English, French, Chinese or Korean from your approved copy. Your brand system stays intact, so every piece still reads as the global brand.

First-draft timing, urgent availability and delivery dates are confirmed in your written quote, based on the brief and the files we receive. Small adaptations from existing artwork are usually the quickest. Larger multi-piece programs run in stages: masters first, then every size, retailer and language version.

Yes. We are based in Toronto and work with clients in Toronto, the GTA and Vancouver. Most POSM work runs remotely: you share the brief, head-office artwork and retailer specs, we send proofs for review, and final files go straight to your printer. We schedule calls to suit both Eastern and Pacific time.

Every job and program is quoted from the brief: the number of pieces, sizes, versions and languages, and the review rounds included. We do not publish package prices. You receive a written quote before design starts, so the scope and cost are clear before any work begins.