Portfolio · Branding
Brands we have built, rebuilt and looked after.
Eight brands, grouped by the kind of work. A rebrand gives a business that has changed a new look. Brand creation builds a brand from a name. Brand management keeps every post, print file and web page in one look.
Rebrand
A new look for a business that has changed.
We review the brand you have, show directions, then carry the new look into your website and store.
How we run a rebrand
Brand creation
A brand built from a name.
Strategy first, then the identity, then everything people see: signs, website, print and social posts.
How we create a brand
Culture hub and caféKaleido
A Hong Kong culture hub and café in Richmond Hill: one space with five uses. We built the brand before anyone drew a logo: strategy, identity and guidelines, a booking website and the interior direction.Brand strategy · Identity and guidelines · Website · Interior directionSee the case
Community market · Pro bonoAssembly Market 吹雞
Their first outdoor Hong Kong Canadian market. We turned the name 吹雞, blow the whistle, into the brand: a logo, a 3D mascot and an Instagram effect you start by blowing into your phone.Identity · 3D mascot · AR effect · Print and signageSee the case- Community book-sharing project
好書飄流港
We designed the logo and made social content for its book collection events.Logo · Social content
Brand management
One look, piece after piece.
We work in your brand every week or every release: posts, ads, print and web pages, all in one look.
How we manage a brand
Film distributorIllume Films
Hong Kong films for Canadian screens. We have worked on 19 of its films: North American posters, cinema print, social graphics and premiere materials, each in the film's own look. We also built the Illume Films website and keep it up to date.Key art adaptation · Print · Website · Social graphicsSee the case
Dance studioZeekersDanz
A K-pop and commercial dance studio in Markham. We make the class cards, level guide, posts, Reels and ad creative in the studio's black, white and yellow, so every piece looks like one studio.Class graphics · Posts and Reels · Meta ad creative · Program launchesSee the case
Mobile plankini Mobile
A plan that keeps a Hong Kong number live beside a Canadian one. Working in kini's own brand, we ran the launch on social media and Meta ads, with bilingual how-to explainers, a mall table and film sponsorships.Social media · Meta ads · Bilingual explainers · Mall pop-upSee the case
Tenant screening companyElite Tenants
An Ontario tenant-screening company. Working in its own brand, we made social creative and tested ads, then built a replacement website when our audit found the site, not the product, was the problem.Audit · Social creative · Ad testing · Replacement websiteSee the case
More
See how we run each kind of brand work, step by step, or browse all our work.
Next step
Have a brand to build or rebuild?
Send us the brief and your timeline. We will reply with questions and next steps.