Work · Social, ads and events · 2024 to 2025
kini Mobile: finding the buyer who had just moved to Canada
kini Mobile sells a mobile plan that keeps a Hong Kong number live alongside a Canadian one. We ran its social media, Meta ads, a mall pop-up and film sponsorships from October 2024 to July 2025.
- Targeting
- Social media
- Meta ads
- Mall pop-up
- Film sponsorships
- 2024 to 2025
- 852 Tangram work
kini Mobile sponsor activation at a film premiere.
01The brief
A buyer at a moment, not a demographic
The buyer was not a demographic.
It was someone who had just moved to Canada and still needed the Hong Kong number that family and banks use. Marketing to Hong Kong Canadians in general reaches many people who settled that question years ago.
02What we delivered
The pieces
- Social media management, and Meta ads setup and management
- A table at Fairview Mall, eight days across four weekends
- Three film sponsorships, brokered through Illume Films
- A ticket-stub draw: 20 winners took a free first month
03The work
Selected pieces
Bilingual starter SIM activation video, archive frame.
04How we worked
Three calls
- 01Aim at the momentWe aimed the plan at people who had just moved to Canada, not at the whole community. We wrote that targeting into the October 2024 scope, through Threads creators who had themselves moved from Hong Kong. Only part of the creator plan was delivered.
- 02A table, not impressionsWe ran a table at Fairview Mall for eight days across four weekends. The line item was a table and a person, not a reach number.
- 03Sponsor the filmsWe brokered three film sponsorships through Illume Films. The offer rode on the ticket: keep the stub, and 20 winners, drawn 3 January 2025, took a free first month.
05Result
What the record shows
kini renewed and doubled the term from three to six months in February 2025. We ended our engagement with kini Mobile in July 2025, when the agreed payment terms were not met. The work shown here was delivered before that date. No report against the plan's follower and reach targets exists in our records, so we claim none here.
06Credits
Who made it
- 852 Tangram: targeting, social media management, Meta ads, the Fairview Mall pop-up and film sponsorship brokering, October 2024 to July 2025
- Commercial creative for the Fairview Mall promotion was co-credited with @fun.intoronto.
- Brand, illustration and film artwork: their respective rights holders
Launching to a community in Canada?
Send us the brief and your timeline. We will reply with questions and next steps.