Work · Audit, strategy and website
Elite Tenants: an audit, then a replacement website
Elite Tenants is an Ontario tenant-screening company. Our audit found the product was not the problem. The website was. So we set aside our own content plan and built a replacement website.
- Technical SEO audit
- Competitor analysis
- Ad testing
- Replacement website
- 852 Tangram work
Pre-launch social creative for the waitlist, from the project archive.
01The brief
The product was not the problem
We first worked with the company on its social media. Our technical audit gave the live site a low score. Signups were far below the company's target.
Our conclusion:
"The gap is not product, it's presentation."
02What we delivered
The pieces
- A technical SEO and AI-search audit of the old site
- A competitor gap analysis
- Social media management and Meta ad testing
- A replacement website, built on Wix
- The replacement site is a multi-page Wix Studio build.
03How we worked
The calls we made
- 01Audit before more contentWe audited the site before writing more content for it, and concluded the gap was presentation, not product.
- 02Ads and the siteWe argued against spending ads into a site whose payments still ran in test mode: "You don't scale an unverified ad creative into a broken website."
- 03Our own plan, set asideThe audit found that no amount of content would fix the old site. That cancelled our own retainer content plan, and the build of a replacement website came to us instead.
04Result
What the record shows
The few ads that did run still showed which campaign earned the best click-through rate. We hold no signup or sales result for the replacement website, so we claim none.
05Credits
Who made it
- 852 Tangram: technical SEO and AI-search audit, competitor gap analysis, social media management, Meta ad testing and the replacement website
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