Industries · CPG and food and beverage
Design and trade marketing for CPG and food and beverage brands in Canada
For CPG and food and beverage brands, we take care of the steady work that keeps products moving on shelf: adapting HQ artwork into bilingual packs, in-store materials, sell sheets and grocery promotions.
- Bilingual packaging
- POSM and in-store
- Sell sheets
- Grocery promotions
What we do
What we do for CPG and food brands
852 Tangram is a Toronto creative and marketing studio, working with clients in Toronto, the GTA and Vancouver.
Our team has 10 years of CPG experience in Asian and North American markets. That experience shapes how we design: for the aisle, for the buyer, and for the shopper who decides in a few seconds.
- 01
Bilingual packaging design
We adapt global or HQ artwork into English and French packs for Canada and keep your brand look intact.
- 02
POSM and in-store materials
Shelf talkers, wobblers, display and end-cap pieces, sized and adapted for each retailer.
- 03
Sell sheets
Clear one-page sheets that give grocery buyers and distributors what they need to list your product.
- 04
Grocery retail promotions
Flyer artwork, in-store promo pieces and seasonal campaign materials.
- 05
Reaching shoppers in their language
Materials for Chinese, Korean and French-speaking shoppers in Canada, in Simplified or Traditional Chinese depending on who you want to reach.
- 06
A design partner for importers and distributors
Support for teams who handle many brands and a steady flow of small, fast requests.
Our work
In-store and packaging work for a global Asian food brand
Store window graphicsWindow sets for Asian supermarkets, from one master to every store. 
Endcaps and side boardsEndcap headers and side boards, built to each store's fixture. 
Shelf wobblersDie-cut shelf wobblers, from master art to print-ready files. 
Recipe cardsRecipe cards in English, French and Chinese. 
LabelsBilingual label artwork; we checked and rebuilt the barcode before print. 
Outdoor booth panelsOutdoor POSM panels, checked on a site photo before print.
- Real CPG work: in-store design for a global Asian food brand.
- Ongoing work: we create in-store and packaging work for a global Asian food brand, with more than 40 jobs.
- Our approach for that brand: masters first, then every size, store format and language. The work is produced in English, French, Chinese and Korean.
- Built for many small jobs: a small senior team means you deal directly with the people doing the work.
The work for that brand includes:
- Endcaps and endcap headers
- Packaging and label design
- Display headers
- Sideboards
- Aisle headers and blades
- Wobblers
- Flyers
- Sell sheets
- Recipe cards
- Posters
- Print and magazine ads
- Product shots
- Window stickers and deco
- Elevator decor
- Pop-up die-cuts
- Tent cards
- Big signage and foamboard
- Shelf talkers
- H Mart POSM suite
- In-store pitch mockups
- Mall screen ad series
- Launch kit
- Chinese to Korean translation
More than 20 types of deliverables, including packaging labels, shelf talkers, wobblers, headers, side boards, aisle blades, tent cards, posters, foamboards, window stickers and elevator decor.
Careful checks before print: we spotted a product code that was one digit short, confirmed it with a check, and rebuilt the barcode before anything went to print, so a barcode that might not scan never reached a store.
How we work
Start with the shelf.
- 01
Start with the shelf
We look at where the product sits, who buys it and what the retailer needs.
- 02
Agree a short brief
Sizes, languages, files and deadlines are set up front, so repeat jobs move quickly.
- 03
Design directly
You work with our founder and a trusted designer. No layers of hand-offs.
- 04
Check every language version
We review each version against your approved copy before files go out. Final label sign-off stays with your team.
- 05
Deliver print-ready files
Files are set up for your printer or retailer, ready to use.
Languages
Languages we work in
We work in English and Chinese. We have also designed layouts in French and Korean. For a global Asian food brand, we have produced in-store work in English, French, Chinese and Korean.
One studio can take your artwork from English and French labels for Canadian shelves to in-language materials for Chinese, Korean and French-speaking shoppers.
Questions
Frequently asked questions
Who designs packaging and in-store materials for food brands in Toronto?
852 Tangram is a Toronto creative and marketing studio that designs packaging adaptations, POSM, sell sheets and grocery promotions for CPG and food and beverage brands. We work with clients in Toronto, the GTA and Vancouver, in English and Chinese, and we have designed layouts in French and Korean.
Does food packaging sold in Canada have to be bilingual?
In most cases, yes. Mandatory label information on consumer prepackaged food sold in Canada generally has to appear in both English and French. There are limited exceptions, such as some local foods, test market foods and certain specialty imported foods, set out by the Canadian Food Inspection Agency (CFIA). Quebec also has its own French-language rules. We design bilingual packs from your approved wording, and your regulatory team should sign off on final compliance.
Can a small agency handle many small, fast POSM jobs every month?
Yes. Small, frequent jobs are a core part of our CPG work, and a small team means you speak directly with the people doing the design. We agree a simple brief format and turnaround for each type of job at the start, so repeat requests move quickly.
What should a food sell sheet include for Canadian grocery buyers?
A good sell sheet gives a buyer the product, the reason to list it and the facts to order, all on one page. That usually means product images, key selling points, pack sizes and case configuration, product codes such as UPC, shelf life and storage, and who to call for pricing and orders. Pricing usually goes on a separate price sheet, so the sell sheet stays current longer. Ask whether the buyer wants it in English, French or both.
Can a Toronto agency work with our Vancouver marketing team?
Yes. 852 Tangram is based in Toronto and works with clients in Toronto, the GTA and Vancouver. We work remotely with video calls, shared folders and clear written briefs, and plan around the three-hour time difference.
What languages do you work in?
We work in English and Chinese. We have also designed layouts in French and Korean. For a global Asian food brand, we have produced in-store work in English, French, Chinese and Korean. We work from your approved copy, and final wording sign-off stays with your team.
Images on this page: window, endcap, wobbler, recipe card, label and outdoor panel artwork made by 852 Tangram for a global Asian food brand. Dish photography and brand assets remain the client's own; brand marks are blurred.
Next step
Got a packaging, POSM or sell sheet job coming up?
Send us a short note about what you need and when, and we will get back to you.
Or email askme@852tangram.org