Moving from paid social to organic can meaningfully reduce social media ad spend, but the honest answer to how much you save depends on what you replace the ads with. The direct saving is the ad budget itself, which for many small and mid-sized Canadian businesses runs from a few thousand to tens of thousands of dollars a year. The larger, slower saving comes from owned content that keeps generating reach and leads after it is published, lowering the cost of every future result. The move works best as a gradual shift, not a hard switch: build the organic engine first, then reduce paid spend as owned content starts carrying the load.