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Case studies, behind-the-scenes, and the creative process behind our work with brands across Canada.
How to Measure AI Search Visibility (When There's No Rank Tracker)
You cannot track AI search visibility with a rank tracker, because AI answers change by session and rarely produce a clean position. Instead, measure it with a repeatable panel of buyer questions run monthly across ChatGPT, Perplexity, and Gemini, logging when your business is named. Add share of voice against competitors, AI referral traffic in GA4, and server-log checks that confirm AI crawlers reach your pages. The result is a directional trend, not a precise number, and the trend is what tells you whether your visibility is improving.
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