Big Ideas,
Real Impact.
Case studies, behind-the-scenes, and the creative process behind our work with brands across Canada.
How Much Should a Company Spend on Marketing (as a % of Revenue)?
There is no single correct marketing budget percentage of revenue. Commonly cited ranges fall between roughly 5 and 15 percent, but the right figure depends on your margins, growth stage, and competitive intensity. Build the number from your goal, then use the benchmark only as a sanity check.
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Whether you’re launching a new brand, refreshing an existing one, or need a creative partner for the long haul?
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