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Case studies, behind-the-scenes, and the creative process behind our work with brands across Canada.
Chinese New Year Marketing Campaigns in Canada: What Works (and What Feels Cringe)
Most CNY campaigns in Canada miss the mark. Here's what actually works with Chinese-Canadian audiences, what reads as cringe, and how to get the timing right.
Chinese New Year Marketing Campaigns in Canada: What Works (and What Feels Cringe)
Most CNY campaigns in Canada miss the mark. Here's what actually works with Chinese-Canadian audiences, what reads as cringe, and how to get the timing right.
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