To get cited by ChatGPT and Perplexity, publish specific, self-contained claims that answer real buyer questions on open, crawlable pages, add schema markup so machines can read your facts, and keep your business name, service area, and credentials consistent across the web. AI engines quote sources they can read and trust, so citability comes from clarity and corroboration, not keyword volume. Being named inside the answer, rather than ranked below it, is how you reach buyers who never scroll to the links.