Big Ideas,
Real Impact.
Case studies, behind-the-scenes, and the creative process behind our work with brands across Canada.
What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is the practice of structuring your content so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite your business inside the answers they write. Unlike SEO, which optimizes a page to rank in a list of links, GEO optimizes your expertise to be quoted directly, using specific claims, clear structure, schema markup, and consistent facts across the web. It matters in 2026 because a growing share of buyers read the AI answer and act without ever clicking a link.
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