GEO is not mysterious. It is a checklist across five areas: content clarity, structure and schema, technical access, cross-web consistency, and measurement. The highest-impact content move is to answer each real buyer question in the first two sentences of a section, then support it, so a model can quote you cleanly. Schema markup and crawlable pages are non-negotiable, because an AI engine can only cite facts it can read and reach. Track citations and AI referrals, not just rankings, so you know whether the work is landing.