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Can ChatGPT Do SEO? What AI Gets Right and Wrong
ChatGPT can handle real parts of SEO work: drafting content, clustering keywords, writing meta tags, and generating schema markup. What it gets wrong is the part that matters most: it has no live search data, invents statistics and citations, and produces generic copy that lacks genuine expertise. Used as an assistant it saves hours; used as a strategist it creates risk. The honest answer is that ChatGPT accelerates SEO execution but cannot replace human judgment, live data, or real experience.
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