Optimizing your website for AI search means making your pages easy for engines like ChatGPT, Perplexity, and Google AI Overviews to reach, read, and cite. Start by confirming AI crawlers are allowed and your content renders without heavy scripts. Then restructure each page to answer the question first, add Organization, Person, and FAQ schema, and keep your business facts consistent across the web. Finally, measure what AI tools say about you, because visibility you cannot see is visibility you cannot improve.