Industries · Dance and fitness studios

Branding, websites and content for dance and fitness studios in the GTA

A ZeekersDanz Grand Opening poster that reads 1 PASS and multiple dance styles, over a photo of dancers on stage.
Grand Opening artwork we made for ZeekersDanz.

Families choose a studio long before they walk in the door. They look at your website, your Google listing and your Reels, and they ask other parents.

  • Studio branding
  • Websites
  • SEO and Google listings
  • Reels and short video
  • Meta ads
  • Parent messages

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What we do

What we do for studios

852 Tangram helps dance and fitness studios show up well in all of those places, with a brand, website, short video and messages that feel like your studio. We are based in Toronto and work with clients in Toronto, the GTA and Vancouver.

  • 01

    Studio branding

    Logo, colours and a look that carries across your signs, class posters, website and social.

  • 02

    Studio websites

    Clear class pages by style, age and level, so families can find the right class and get in touch.

  • 03

    SEO and Google listings

    Pages and a Google Business Profile that help local families find you in search, on Maps and in AI answers.

  • 04

    Reels and short video

    Short clips and episode series that show real classes, teachers and performances.

  • 05

    Meta ads

    Instagram and Facebook ads for new programs and seasonal registration.

  • 06

    Recruitment and parent messages

    Program campaigns, plus WhatsApp and email copy for parents that is short, friendly and easy to reply to.

Our work

Work for a studio: ZeekersDanz

  • Weekly class card on black: K-POP in large white type, then rows with the day, time, teacher and level of each class.
    Class cardsWeekly class cards in the studio's black, white and yellow.
  • The home page of the revamped ZeekersDanz website on a desktop screen: the zeekers danz logo over a dark dance video, with Programs and Services menus and a yellow Book Now button.
    WebsiteThe revamped zeekersdanz.com, with SEO for local search.
  • Meta ad card in black type on off-white: Covers teach you a routine. Fundamentals teach you how to dance.
    Meta ad creativeAn ad card for the K-Pop Fundamentals Lab.
  • Music video still: a dancer in profile against a cloudy sky, braids and a black bow in her hair.
    Music videoOne More Time: we filmed the outdoor scenes and edited it with Jonathan Mak.
  • Class level guide on black: bands for Starter, Beginner, Learner and Master, each with who it is for and what it trains.
    Level guideOne guide so families can pick the right class.
  • The main dance floor of the ZeekersDanz studio in Markham: pale wood floor, black walls and ceiling, mirrors along one side.
    Studio photographyThe studio floor in Markham, photographed by 852 Tangram.
  • ZeekersDanz: a K-pop and commercial dance studio in Markham, founded in Hong Kong, offering K-Pop, Hip Hop, Jazz Funk and choreography classes.
  • Website and SEO: we revamped zeekersdanz.com and did the SEO work for it. The site is at www.zeekersdanz.com.
  • Meta campaigns: we plan, write and review Meta campaigns for ZeekersDanz, including click-to-WhatsApp ads for K-pop recruitment, run in the studio's own ad account.
  • Parent messaging: we write parent-facing messages and copy that helps families take the next step, including WhatsApp messages.
  • Brand and content planning for the @zeekersdanz and @zeekerscore accounts.
  • Short video: Reels from class and stage footage, a music video, and the look and title cards for ZEEKERS CORE, the studio's video series.
  • Office operations: we spent time in the studio office, then set up an AI agent to automate daily paperwork, class scheduling and admin. See AI operations.
  • Partake Haus: a studio and event venue in the same group as ZeekersDanz. We worked on its venue branding and its rental page.
  • A small senior team: you speak directly with the people doing the work.

Read the ZeekersDanz case study

How we work

Research first, then the foundations, then content.

  1. 01

    Get to know the studio

    We start with research: your market, nearby studios and your own records, then your styles, levels, teachers and the families you want to reach.

  2. 02

    Fix the foundations

    Website class pages, Google listing and a consistent look, so new interest has somewhere clear to land.

  3. 03

    Plan content around your calendar

    Reels, episodes and ads timed to new programs, terms and shows.

  4. 04

    Write for parents

    Messages in the languages your families read, with one clear next step.

  5. 05

    Work directly

    You deal with our founder and a trusted designer. No layers of hand-offs.

Languages

English and Chinese

We work in English and Chinese. We have also designed layouts in French and Korean.

That suits K-pop classes, where students and parents often follow content in more than one language.

Questions

Frequently asked questions

How do dance studios get more students in Toronto and Markham?

Most families find a studio through search, Google Maps, Instagram and other parents, so a studio grows by being easy to find and easy to trust in those places. That means clear class pages by age and level, an up-to-date Google listing, regular short videos of real classes and a simple way for parents to ask questions. In Markham and Richmond Hill, materials in Chinese as well as English help reach more families.

What should a dance studio website include?

A good studio website shows what you teach, who each class is for, when it runs and how to get started. Include classes by style, age and level, the schedule, teachers, location, a short FAQ for parents, real photos and video, and one clear way to ask or register. Most parents will visit on a phone, so check every page there first.

How can Instagram Reels help a studio reach new students?

Reels help new families discover a studio and get a feel for its classes, teachers and style before they visit. They work best alongside a clear website and Google listing, so interested families know where to go next. Post short, regular clips of real classes and performances, with captions that say who each class is for and how to ask. Results vary by studio, so we do not promise numbers.

How does a studio show up on Google Maps and in AI answers?

Keep a complete, accurate Google Business Profile and make sure your website states your classes, ages, location and hours in plain text. Use the same studio name and details everywhere, add real photos, answer common parent questions on your site, and encourage honest reviews. No one can guarantee placement, but consistent facts give Google and AI tools something reliable to show.

When should a studio start marketing for fall registration?

Start before families make their fall plans, which for many is late spring and summer. Refresh your class pages and Google listing early, share recital and summer content, open enquiries over the summer, then send a friendly reminder to families before classes start.

Can you create studio content in Chinese?

Yes. We work in English and Chinese, so one studio can handle your English website and the parent messages, posts and ads your families read in Chinese. We have also designed layouts in French and Korean.

Images on this page: the studio photo is by 852 Tangram. The Grand Opening artwork, class cards, level guide, website and ad card are 852 Tangram work for ZeekersDanz; dance photography in the artwork is by its respective creators. The music video still is from One More Time.

Next step

Thinking about your studio's next season?

Tell us a little about your studio and what you would like help with. We will get back to you.

Start a briefBook a call

Or email askme@852tangram.org