Big Ideas,
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Case studies, behind-the-scenes, and the creative process behind our work with brands across Canada.
Bilingual Marketing in Vancouver vs Toronto: What B2B Brands Should Change
Bilingual marketing in Vancouver vs Toronto works best with one national brand and two local versions: keep positioning, identity and proof the same, and localize language mix, script, place names, channels and references. Mandarin or Cantonese is the main home language for about 10.9% of Vancouver CMA residents, against 6.2% in the Toronto CMA (2021 Census).
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