What is the story behind your bookstore? How did it start?
What are your core values and mission?
How would you describe your bookstore’s personality in three words?
What makes your bookstore unique compared to others?
Do you have a tagline or slogan? If not, would you like one?
Who is your primary customer? (Age, interests, reading habits, etc.)
Are you targeting different demographics for in-store vs. online sales?
Do you cater to niche audiences (e.g., collectors, students, professionals)?
What are your customers’ main concerns when shopping for books online?
Do you have an existing logo and brand colors? Do you want to keep them or refresh them?
What kind of visual style do you like? (Minimalist, vintage, modern, cozy, academic, etc.)
Are there any brands or bookstore websites that inspire you? Why?
Do you have any specific typography preferences?
What emotions do you want customers to feel when they visit your website?
What are the main goals of the website? (e.g., online sales, community engagement, book recommendations)
Do you want to focus on bestsellers, rare books, or specific genres?
What key features do you need? (Search filters, book reviews, staff picks, blog, events section, membership program)
Do you need an e-commerce system or integration with third-party marketplaces?
How do you currently manage inventory, and do you need it synced between in-store and online?
Would you like an option for pre-orders or book reservations?
Do you want a blog or news section? If so, what kind of content would you like to feature?
Do you need sections for author interviews, book reviews, or community discussions?
Would you like to integrate social media feeds or user-generated content?
How do you currently market your bookstore? (Social media, email newsletters, events, collaborations)
Do you have an existing loyalty or membership program?
Would you like to offer discount codes, promotions, or book bundles online?
Do you have a mailing list, and would you like to integrate newsletter sign-ups?
How do you currently handle customer support, and would you like live chat or a FAQ section?
Do you have any SEO or digital marketing goals for the website?
Who will be managing the website after launch? (Do you need training or ongoing support?)
Are there any technical features or integrations you need (e.g., POS system, Google Books API, audiobook services)?
